Privacy policy & terms of use

Please read carefully before using this site. This site is owned and operated by Trek Bicycle Corporation together with its subsidiaries and affiliates, including but not limited to LLC, which operates, if applicable, the online store ('Store') portion of the site, (collectively 'We', 'Us' or 'Our'). Affiliates include TrekTravel LLC and your local dealer. By using this site, you signify your agreement to the Privacy Policy and Terms of Use. If you do not agree with these terms, please do not use this site. We reserve the right, at Our discretion, to change, modify, add or remove portions of these terms at any time. Please check periodically for changes. Your continued use of this site following the posting of changes to these terms will signify your acceptance of the revised terms. They were last updated on 1 May 2018.

Privacy Policy

Your privacy on the Internet is important to Us. As a part of the operation of this site, We gather certain types of information about users. We want you to know the types of information We gather and what we do with it.

Information We Collect

We collect two general types of information from users: personal data (such as names and email addresses); and aggregate anonymised data (such as information about traffic patterns on this site; for example, how many users log in to this site on a daily basis).

Personal Data

Personal data is collected when users provide information to Us, for example in registering for electronic newsletters or other membership services, in answering surveys, purchasing items from the Store, registering to bid on items available at an online auction and/or registering for contests and other promotional opportunities provided by Us. When you register or request information on this site, We generally need you to provide your name, email address, postal address, day phone number and credit card information (only when ordering products from the Store), as well as create a username and password. In addition, if you send Us personal correspondence, such as emails or letters, We may collect such information into a file specific to you. When you consent to provide your personal information to Us, that information is stored in the United States.

Aggregated Information and Usage Information

Aggregate information, such as which page users access and information volunteered by users, such as survey information and/or site registration information, is collected through various methods. In the course of using Our site, We also automatically track certain information about you. This information includes the URL that you just came from, which URL you next go to, what browser you are Using and your IP address. An IP address is a number that is automatically assigned to your computer whenever you're surfing the web. Web servers, the computers that 'serve up' web pages, automatically identify your computer by its IP address, and when you request a page from Us, Our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, you will remain anonymous to Us.

Use of Cookies

Please refer to our cookie policy for details. 

Use of Information Collected by Us

We use the personal, aggregated and usage information that We collect for a number of purposes. For example, We collect this information for fulfilling orders for goods and services and prizes, administering information requests and providing information services, providing marketing including advertising, tracking/verifying compliance with Our policies as well as U.S. federal, state and local laws, and for editorial and feedback solicitation purposes. We may use your email address and, rarely, your postal address or phone number, to contact you regarding customer service issues or billing matters. Personal and aggregated information is also used to improve the content of the Store, to perform system administration activities, to customise the content and/or layout of the Store for each individual user and to notify users about updates to the Store, or promotional offers or opportunities that We believe will be of interest to you. We will always try to provide you with an opportunity to decline this service when such information is requested from you online. If you later decide that you would rather not receive this information, or would like to opt out of any other information request or distribution, you may 1) update your account information on the applicable portion of this site, 2) click on 'unsubscribe' at the bottom of all our emails, or 3) simply reply to any email sent to you and type UNSUBSCRIBE as the subject of your reply or in the message of the email.   If you continue to have issues, respond to the email or email describing your issue in detail. If you send us an email to requesting to unsubscribe for an email account, the requesting email must come from that particular email address in order to verify that the request is valid and also to protect your personal information. We may also use your information and activity on the site to resolve disputes, troubleshoot problems and enforce Our Terms of Use.

Disclosure of Collected Information to Third Parties

We do not sell, trade, rent or otherwise provide your personal data to third parties without prior permission from you, provided however, that such third parties do not include Our subsidiaries, affiliates, licensees, partners, your local/selected retailer, shipping companies, website hosting partners or other parties who assist us in operating this site. If you choose to receive marketing materials, we may share your personal information with your local/selected retailer.  We may share your data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Further, We cooperate with all law enforcement enquiries, and with all third parties, to enforce their intellectual property or other legal rights.

Links to Other Sites

It is important to note that this site might contain links to other sites, and that those sites may not follow the same privacy policies as Us. For instance, if you clicked on an advertisement in the Store, this might take you away from this site and to an entirely different site. This includes links to advertisers, bicycle dealers, content providers and business partners, who may use Our name and/or logos as a result of a co-branding or other agreement. These sites may send their own cookies to you, and may collect data and make uses of it that We would not. We do not control these sites or use, or bear any responsibility or liability for them.


The security of all personally identifiable information associated with users of this site is of great concern to Us. We implement a variety of security measures to maintain the safety of your personal information. Once We receive your transmission, We use reasonable efforts to ensure its security on Our systems. We never possess your credit card information.  Credit card information is processed by third-party credit card processing companies using encryption technology. Any account information you enter on this site is password-protected so that only you can access it. You should not divulge your password or user identification number to anyone. Unfortunately, no data transmission over the Internet can be guaranteed as being 100% secure. Consequently, while We strive to protect your personal information, We cannot ensure or guarantee the security of any information that you transmit to Us, and you do so at your own risk.

Terms of Use

Ownership; Restrictions on Use of Materials

The entire content included in this site, including but not limited to text, graphics or code, is owned by or licensed to Us. We reserve the right to make changes to the content of this site at any time without notice, including with respect to our products, equipment, specifications, models, colours and materials. You may download, view and print text and graphics from this site, provided that such content is only used for informational, non-commercial purposes, and is not modified or altered in any way. Except as expressly provided herein, you may not use, download, upload, copy, print, display, perform, reproduce, publish, license, post, transmit or distribute any information or content from this site in whole or in part without Our prior written permission. Trek, Bontrager, Gary Fisher are registered trademarks of Trek Bicycle Corporation. Other trademarks, service marks, slogans, logos and trade names identified on this site are either Our trademarks or trademarks of a third-party licensor or other provider. None of these marks, names or logos may be used without the prior written consent of their owner.


Forum' means a chat area, bulletin board or email function offered as part of this site. Harassment in any manner or form on this site, including via email and chat or by obscene or abusive language, is strictly forbidden. You shall not upload to, distribute through, or otherwise publish on or through this site any content that is libellous, defamatory, infringing, obscene, pornographic, threatening, invasive of privacy or publicity rights, abusive, illegal or otherwise objectionable that would constitute or encourage a criminal offence, violate the rights of any party, or otherwise give rise to liability or violate any law. The Forums shall be used only in a non-commercial manner. You shall not, without Our express approval, distribute or otherwise publish any material containing any solicitation of funds, promotion, advertising, or solicitation for goods or services. By uploading materials to any Forum or submitting any materials to Us, you automatically grant us a perpetual, royalty-free, irrevocable, worldwide, non-exclusive right and licence, subject only to express restrictions set forth in Our Privacy Policy, to use, reproduce, modify, adapt, publish, translate, create derivative works from and distribute such materials or incorporate such materials into any form, medium or technology now known or later developed throughout the world.

We do not and cannot review all communications and materials posted to or created by users accessing Our site and are not in any manner responsible for the content of these communications and materials. We reserve the right, however, to block or remove communications or materials that We determine to be (a) abusive, defamatory or obscene, (b) fraudulent, deceptive or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another, or (d) offensive or otherwise unacceptable to Us at Our sole discretion.